“Embodied cognition is “the sense of drawing you in and making you really feel the quality of the paintings,” Tyler explained. For example, viewers appreciate Botticelli’s painting “The Birth of Venus” because it makes them feel as though they are floating in with Venus on the seashell. Similarly, viewers can feel the flinging of the paint on the canvas when appreciating a drip painting by Jackson Pollock.”
“We put people in a scanner and showed them a series of paintings every ten seconds. We then measured the change in blood flow in one part of the brain.”
“The reaction was immediate. What we found was the increase in blood flow was in proportion to how much the painting was liked.”
“The blood flow increased for a beautiful painting just as it increases when you look at somebody you love. It tells us art induces a feel good sensation direct to the brain.”