“Embodied cognition is “the sense of drawing you in and making you really feel the quality of the paintings,” Tyler explained. For example, viewers appreciate Botticelli’s painting “The Birth of Venus” because it makes them feel as though they are floating in with Venus on the seashell. Similarly, viewers can feel the flinging of the paint on the canvas when appreciating a drip painting by Jackson Pollock.”
“Creative placemaking not only lifts up a neighborhood physically with murals and sculpture and investments in artist housing, galleries and theaters, it helps strengthen the local economy, as eye-catching storefronts, new cultural activities and intriguing installations bring in customers and attract new businesses. It increases a sense of community identity and local pride. It can make a neighborhood a more interesting, livable place.
But most importantly arts and culture are a powerful force that help shape a neighborhood’s narrative — telling the story of what kind of place it is, changing its reputation and its trajectory.”
“After analyzing 15 studies that had people looking at art for different reasons, neuroscientist Oshin Vartanian explained in a Q&A that “areas of the brain involved in processing emotion and those that activate our pleasure and reward systems are also being engaged.” Essentially, parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.”
‘According to Bach, studies have looked at the economic development benefits of art, but only just recently have there been wider examinations of the effect of art on a community’s sense of place. The Knight Foundation’s Soul of the Community initiative surveyed some 43,000 people in 43 cities and found that “social offerings, openness and welcome-ness,” and, importantly, the “aesthetics of a place – its art, parks, and green spaces,” ranked higher than education, safety, and the local economy as a “driver of attachment.”’
“Shining a spotlight on art and cultural relationships and business provides a better understanding between people of diverse nations. The quest for better communications through the arts help define businesses. By associating with the arts, businesses have discovered that their brands are enhanced and increase their reach and in the end their profitability.”
“Instead of simply treating the outcomes of bad habits, design allows us to create interactions that systematically motivate people to make sustainable changes in their own lives. We can design interventions that target not only the physical body, but also the mind, social situation, environment and internal motivation that drive behavior change.”
“The role of art in healthcare settings goes back at least as far as the ancient Egyptians. Apparently aware of the fact that images of nature induce healing, they painted murals of nature, usually with blue ceilings to represent the sky and green floors to represent the earth, in their healing temples.”
“The benefit of art in healthcare is in the experience of the art. While it may be dismissed by some as merely decoration, decades of research in Europe and the United States concludes otherwise. The role art plays in an overall strategy to produce healing environments has been measured against health and economic outcomes.”
‘”If an art installation gets a patient out of his room or paintings take a person’s mind off their pain and lower their stress levels, the art isn’t just decorative anymore. It’s part of the entire model of care,” said Harris, who oversees a $1.5 million art program, funded entirely by philanthropic donors, that launched last December.’
“The arts are essential to the health and vitality of our communities and our nation. They improve the quality of life in our cities and town. They enhance community development; spur urban renewal; attract new businesses; draw tourism dollars; and create an environment that attracts skilled, educated workers and builds your third millennium workforce.”
“Researchers conducted two experiments designed to measure the affect positive emotions, such as amusement, awe, compassion, contentment, joy, love, and pride, have on the cytokine Interleukin-6 (IL-6), a marker for inflammation.”
‘”That awe, wonder, and beauty promote healthier levels of cytokines suggests that the things we do to experience these emotions — a walk in nature, losing oneself in music, beholding art — has a direct influence upon health and life expectancy,” Dacher Keltner, co-author of the study and psychologist at the University of California-Berkeley, said in a press release.’
‘”That awe, wonder and beauty promote healthier levels of cytokines suggests that the things we do to experience these emotions — a walk in nature, losing oneself in music, beholding art — has a direct influence upon health and life expectancy,” said UC Berkeley psychologist Dacher Keltner, a co-author of the study.’
“The culture of a community significantly shapes debate and action that lead to development. Local culture also presents unique options for locally based economic, social, and other developments. Local understandings and interpretations of a community’s history reflect past events that feed into and are partially driven by the demands, sentiments, and interests of those in the present. This makes it crucial for community development practitioners to consider the cultural importance of efforts to improve local well-being.”
“The experience of art in whatever form has long been characterized as pleasurable both to the senses and to the intellect (Dutton, 2009).
These findings are consistent with our hypothesis, leading us to propose that the appeal of visual art involves activation of reward circuitry based on artistic status alone and independently of its hedonic value.”
‘Art is not just for artists or relegated to galleries and museums. As Dr. Chu shared during her visit, “Nobody helps make a community distinctive and vital more than the arts – the new paradigm is arts and community vitality are so critical to one another – the arts are there for everyone, they are a part of our everyday lives.”‘
“Placemaking is the art of developing a public space that attracts people. In the process, it almost always pays economic dividends back to the community.”
“Places that incorporate local heritage and artists attract more tourists, and residents feel a stronger connection to such places. The Arts and Economic Prosperity III report from Americans for the Arts states that annual support in the arts generates a 7:1 return.”